New Products

Vegamour’s New Innovation Combats Severe Hair Loss

Enlists AI to evaluate thousands of potential plant compounds for its new GRO+ Advanced System.

Vegamour has launched its latest innovation, the GRO+ Advanced System. It is designed to combat severe hair loss and shedding.

The dermatologist co-developed and designed collection includes a balancing shampoo and conditioner, hair serum and dermaroller.

To formulate this new collection, Vegamour’s team utilized AI screening techniques to evaluate thousands of potential plant compounds, identifying the most potent hair-densifying ingredients.

“The majority of women will experience hair loss at some point in their lives which can be incredibly stressful and overwhelming,” said Shelley Diefenbach, head of Vegamour product marketing. “In working with our Dermatologists, we wanted to create an elevated, plant-based alternative for people experiencing significant hair shedding. Our GRO+ Advanced System is shower-to-finish ritual, clinically proven to reduce hair loss due to breakage from washing and combing, visibly improve hair density and nurture the scalp’s skin barrier.”

‘Best-in-Class Clinical Trials’

Co-developed with Vegamour’s dermatological advisors Dr. Neera Nathan and Dr. Afton Cobb, the GRO+ Advanced System underwent best-in-class clinical trials, reporting strong results in addressing the concerns of the growing segment of consumers experiencing severe shedding and hair loss. In the 120-day clinical study of 40 participants using GRO+ Advanced Hair Serum once daily, 93% of participants had a clinically measured improvement in hair density and experienced up to an 87% reduction in hair loss due to breakage from washing and combing.

“The dermatologist team helped to design the clinical trials to test the formulas, and reviewed the ingredients that went into the serum and shampoo,” said Vegamour Chief Dermatological Advisor Dr. Neera Nathan, who helped to formulate the collection alongside Vegamour Dermatology Expert Advisor Dr. Afton Cobb. “We were also closely involved in developing the dermaroller, including the needle length and density, to help optimize results from the serum and system.”

She continued, “The GRO+ Advanced System can be used as an adjunct to conventional medical hair loss therapies, or can be an option for those who prefer to use a plant-based, over-the-counter approach. I frequently see patients who are dissatisfied with the currently available topical minoxidil options or who do not wish to take oral medications, and the GRO+ Advanced System is a nice option for those people.”

The GRO+ Advanced System can be shopped here.

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